About

Since 1961 "the jewelry store on the corner" has been providing the people of Radford, Va and beyond with great service and quality pieces of fine and estate jewelry.  Originally started by jeweler Curtis "CC" Luffman, Luffman's Jewelers quickly became a reputable name in the watchmaking and jewelry repair business. In the early 70's Luffman hired local high-school-student Philip Sturgill and, over the years, taught him the skills to become one of the New River Valley's best and most sought-after jewelers.  Sturgill went on to purchase the business from Luffman in 1989 and change the name to P.R. Sturgill Fine Jewelry.

Today, just as in 1961, P.R. Sturgill Fine Jewelry performs all jewelry repairs in-house.  This includes ring-sizing, gemstone setting, custom engraving, and all other jewelry repairs.  The work performed is quality work by certified jewelers who have a passion for what they do.  We're proud of what we do here.

P.R. Sturgill Fine Jewelry is more than just your local jewelry store...

We do all of the following, and we do them with pride.  We treat every single customer with care and respect.  We give everyone personal attention and we ensure that all transactions are confidential.

$10 Watch Batteries While You Wait
Watch Bands and Straps
We Will Repair Any Quality Jewelry
Free Ring Cleaning Everyday, All Day
Custom Engraving on almost anything
Wish Lists
Pewter and Sterling Silver Customized Gifts
Professional Pearl Stringing
Ear Piercing
Jefferson Cups
Virginia Cups 8oz/12oz/16oz
Men's Signature Rings
Fast Turnaround
Great Weekly Specials
Bridesmaid and Groomsman Gifts
We Buy Your Scrap Gold and Old Jewelry
Ring Resizing, Up & Down
Customized Graduation Gifts
Largest Selection of Rembrandt Charms
Engraved/Customized Baby Gifts
Stone Setting and Replacement
Free Gift Wrapping
Unique and Hard-to-find Items
Well Sell Jewelry Boxes
25% off all Citizen Watches Everyday
Customized Office Items
Turn your Brooch Into a Pendant
New Merchandise Every Week